All FOCUS products are born out of a passion motivated by the love of the sport. Everyone involved in the creation of the Focus range is inspired by the pursuit of the finest in cycling technology.

Smith believes the journey is everything. At SSA we share the same vision. For 50 years they have created innovative products and embarked on epic adventures. All in the name of sharing the thrill of the human experience.

Qloom is cycling/nordic apparel inspired by surf culture, something SSA is near and dear to. We believe in their product and philosophy.

Cuore supports SSA in their vision of bringing the finest quality cycling clothing to you with curated designs in mind.

HANAH One, was developed following ancient Ayurvedic principles. Ayurveda is, quite literally, the study of life. The main focus of this ancient medical system is to protect health and prolong life by working with nature to keep our bodies, minds, and spirits in balance. HANAH is bridging ancient Ayurvedic wisdom & remedies with the modern world, and by doing so, slowly turn the tides of health towards creating a thriving, connected world. This product is SSA's way of truly helping others to TAP INTO MAGIC.

SSA has had a long relationship with Lake and their innovative products that connect the rider directly to the two wheel experience. We believe in their technology and exploration amongst the creative side of custom shoes.