"Its not about how you compare to others, it's about how you compare to your Best Self" ---Nicole Duke, S▼S▼A Founder
We’re living in an era of personal data obsession. Largely because technology has made so much of it available to us. We can see data for everything we do. How many steps we take. How many calories we take in relation to how many steps we take. We’ve managed to make the simple act of walking a data-driven undertaking. Obsessive and competitive. And in truth, it doesn’t seem to be making us very happy. Or very fit. At SOUL▼SPORT▼ATHLETE we think it’s time to go back to the beginning. To let the data obsession go. To reconnect to the soul of sport. To the simple pleasure of being out there – on the waves, on the bike, on the trail.
Our founder, Nicole Duke, is a product of this approach. She’s been a professional athlete. A National Champion. She’s raced all over the world as a Downhill Mountain Biker and Cyclocross racer. She’s conquered waters and titles on the Stand Up Paddle Board. She’s surfed in rivers and oceans. She’s flowed road and trail on the motorcycle.
This balanced, holistic approach has been the key to her becoming and remaining a well-rounded, balanced and successful athlete.
Now, Nicole will share her philosophies, knowledge and skills learned along the way with you. Life balance is at the core of her approach and passion is always her driver. Join her and her tribe of adventure loving friends and confidants on a journey of discovery and self-actualization.